Tune in to the webinar to find out how to respond to the fracturing of personalities across social media, and how to engage with the real people behind the digital facades

In 2011, Amaze began following a group of 10-15 year olds in a 5 year study inspired by Granada TV’s 7 Up series. As the first generation to have grown up in a world where every aspect of their lives is entwined with technology, we wanted to know how tech shaped their digital habits and attitudes.

Alex Comyn, Chief Strategy Officer at Amaze will share some key insights for marketers from the study of our ‘Amaze Generation’, including:

• The impact of ‘always on’
• How to respond to the fracturing of personalities across social media, and how to engage with the real people behind the digital facades
• How online shopping is about more than convenience
• Why a ‘want it/have it’ attitude could signal the end of traditional sales