To successfully integrate rich media into your communications strategy requires not only a new way of thinking, but also the seamless adoption of the right tools. Creating and producing video is one thing, but publishing and communicating your message effectively and maximising its full potential across all channels is another. SDL provides this step-by-step approach to prepare the implementation of Media Asset Management within your organisation for optimum results.

Watch this session to learn:

• How to integrate rich media into your communications strategy
• How Media Asset Management (MAM) can have an impact on your marketing
• How to implement MAM effectively
• How to leverage rich media as part of the multi-channel marketing mix