Marketing automation, particularly when integrated with a CRM system, can provide numerous benefits to any organisation wanting to measure their marketing performance and the real benefit to their sales pipeline. But are there any special lessons or trends specifically for marketing and sales in the manufacturing industry?

Forrester Research recently surveyed marketers in manufacturing companies to assess their lead-to-revenue success and maturity. Join our webinar with Peter O'Neill, one of Forrester Research’s leading analysts, to learn what the survey findings revealed and how top performing manufacturing companies are closing the gap from lead to revenue through lead management best practices.

Attend this session to learn how leading manufacturers are:

• Improving marketing efficiency and effectiveness by aligning and enabling channel partners with campaigns to launch products and grow sales faster
• Helping sales teams generate more opportunities directly and through partners with lead scoring and lead nurture campaigns to get the right leads in the hands of the right sales people for quick follow up
• Creating one integrated view of the customer across direct and indirect sales and marketing systems