Marketers need to communicate and engage effectively with their prospects and customers in order to succeed. This means branding and messages have to be consistent, timely and relevant to have the most impact. Digital messaging is not only a great and easy way to communicate with customers but, if used strategically, can yield incredible returns.

Join Anne-Marie Thompson, Digital Campaigns Manager at MBNA UK, who will give an invaluable insight into how the company addressed a lack of timely and relevant communications with customers and discover how, in partnership with Teradata eCircle, the business set up an award-winning multi-branded alerts program which:

• Reduces calls to contact centres
• Sees an 114% increase in email open rates
• Detects fraudulent activity 7 times more quickly
• Streamlines the creative process and allows for easy partnership branding
• And reduces speed to market from 4 weeks to daily