Every marketer knows that customers are shifting towards mobile and tablets. As cost and complexity grows, it's difficult to keep pace with customer demand. A recent survey of marketers conducted by marketingfinder.co.uk and SDL found that more than 20% of marketers don't even have a mobile strategy.

In today's market, managing the customer journey and ensuring that you deliver a seamless customer experience across channels has never been more important: Your customers can be lost to a competitor with the tap of a finger.

However, with more than half of survey respondents stating that their marketing budget will decrease or stay the same in the next year, it is clear that marketers will have to work smarter to manage proliferating channels.