Content is now the currency of brands. Consumers are making buying decisions based on a brand’s relevance to them, rather than price or monetary value. In order to engage with consumers, brands are becoming media organisations. Marketing leaders are recruiting journalists into their teams, and organisations are coming to realise that they have a second business; publishing content.

In this live webinar, Slimming World’s James Naylor will discuss how he’s enabling content marketers with technology, and how Slimming World are engaging consumers across platforms. He’ll be joined by Ian Truscott (Global VP marketing, censhare), an experienced B2B marketer and an early content marketing adopter. James and Ian will share their experience of the shift towards content marketing, brand publishing, and how you can let the creatives in your team... create.