How One Company Uses Reactive Content to Engage Customers

Monday, July 24, 2017 - 12:00
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Tune in to the webinar to find out how Swinton, Zone and Episerver are working together to give customers the financial services content they need, when they need it most.

In the modern world, static content is no longer enough. When your digitally empowered customers are connected to the world on a 24/7 basis, they demand – and expect to receive – information – more quickly than ever before. The key to being able to capitalise on this is agility: the ability to react to situations, provide the right information and position your brand at the front of the pack.

This is as true in the financial services sector as any other, and Swinton Insurance’s response has been to put reactive content at the heart of its digital strategy – using Episerver to integrate weather and geo-location APIs to automate delivery and surfacing of timely, relevant content during the recent winter flooding.

Tune in to the webinar to find out how Swinton, Zone and Episerver are working together to give customers the financial services content they need, when they need it most.

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To reserve your free place for "How One Company Uses Reactive Content to Engage Customers", and enjoy unlimited access to the whole of bizibl.com, simply log in or join free.

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