The volume and variety of data entering organisations is growing exponentially. This represents risk and opportunity to businesses in equal measure, as they attempt to leverage their data assets for commercial advantage. The truth is, everything starts with data but the question remains: where do you start when trying to improve data quality within your organisation?

This webinar featuring Gary Barnett, Chief Software Analyst at Ovum, will focus on practical advice on how to utilise and improve your data for greater customer engagement and loyalty, as well as provide real life examples and best practices so you can start driving value from your data today.

Register for this live webinar to learn:

• How accurate data can support your customer engagement strategy
• The steps you should take to improve your contact data
• How technology can help you drive improvements in customer engagement