Establishing a global content strategy that relates to the needs of your regional internal teams and delivers a great experience to your customers presents a real challenge to the modern marketer.

Join Aaron Suppel, Global Marketing Manager at American Express, to learn the core business principles that are essential for a successful content experience management strategy. In this webinar, Aaron will discuss how empowering editors, driving scalability and responsive web principles have all enabled American Express to deliver unique, personalised experiences to their customers around the globe.

Register for this live webinar to:

• Learn the core business principles that are essential for successful CXM
• Hear practical advice on how to deliver a personalised experience to each of your customers
• Get equipped with a practical set of tips to avoid common pitfalls and speed up your digital marketing