Even if you're not into social media yourself, your business should be. Twitter can be used to connect with your audience, creating buzz and leads for your company and generate interest for live events and webinars.

Watch this mini-webinar workshop hosted by Roger Courville, author of The Virtual Presenter's Handbook, to discover and practice tips and tricks for building Twitter conversations as part of a multi-channel marketing strategy.

View this on-demand webinar to learn how to:

• Start and manage a Twitter conversations
• Improve lead generation in 3 pre-webinar steps
• Turn Twitter comments into testimonials
• Help non-Twitter users join the conversation