Real-time decision marketing has arrived... but is it always necessary?

Real-time marketing is marketing performed "on-the-fly" to identify the appropriate or optimal approach to a particular customer and deliver the right offer, at the right time, via the right channel.

In this webinar, Adam Crisp will explore how to identify likely places where real-time is worth considering, whether it is the right approach and how to calculate its value. He will also illustrate not only the possibilities but also the costs, pitfalls and, just possibly, the alternatives to real-time marketing.