The Art and Science of Search + TV

Wednesday, April 19, 2017 - 09:30
On Demand
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How do TV commercials affect search volume? Should I bid on branded and/or non-branded search terms related to my commercial? Are my competitors bidding on search terms related to my commercial? What are people searching for when they search for my commercial? Can I still leverage the power of search and TV even if I don't run commercials?​

To find the answers, Bing Ads studied how airing TV commercials during the most watched live TV event of the year - a championship football game where viewers stay glued to their seats during the commercial breaks. Let's call it "the Big Game."

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