The 8 Second Era: Connect with Distracted Consumers
As modern marketers learn to deliver highly personalised, multi-channel messages, consumers are becoming overwhelmed by content and offers from every direction. As a result, the window of opportunity for a marketer to reach, engage and convert consumers has shrunk dramatically. A recent study found that the average attention span has decreased to just 8 seconds. So what now?
Join Alex Simonson, VP of Campaign Management & Analytics at SDL, for practical advice and guidance on how to modernise and transform your marketing, keep pace with consumer expectations and cut through the noise.
Register now to learn:
- How to utilise the 8 second attention span of the average consumer
- Best practices for connecting with customers across multiple channels
- How top brands are delivering a consistent brand experience
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