Research conducted by Adobe, in association with the CMO Club, indicated that while 90% of CMOs are personally responsible for the overall customer experience, they are facing significant headwinds that make Customer Experience Management (CXM) a formidable challenge. Based on the research, the No. 1 challenge facing CMOs is the ability to actually impact the customer’s overall experience.

In this webinar, Dr Dave Chaffey, bestselling author and Digital Marketing expert, will give an overview of why CXM is becoming an increasingly important focus in marketing, as well as provide you with the 10 top tips for successful CX programme implementation.

Register now to learn how to:

• Define your brand’s online value proposition
• Handle non-linear cross-channel customer journeys
• Use marketing automation technology to enhance customer experience