How to Use Social Data for Key Business Decisions


More and more businesses are starting to see social data as an important data source to inform key decisions. Social can provide unparalleled insight into consumer opinion and allow brands to infer intention to purchase, get product feedback and much more!

But, even when you’ve worked out what you need to know, the number of channels and sheer volume of social data can be daunting - Where do you start and how can you tap into such a massive and fast moving source of intelligence?

In this live webinar, join Darren Jones, Social Media Manager at Post Office and Luke Moore, EMEA Director at Crimson Hexagon to hear how the Post Office have used social intelligence to improve in-branch processes and inform communications and marketing campaigns. Put your own questions to our speakers and get actionable ideas to fuel your business.

Register now to learn how how social data can help you:

  • Gain valuable insights into your audience
  • Measure consumer intent to purchase
  • Analyse consumer opinion
  • Inform business decisions