The past year has accelerated certain trends for all marketers that have been brewing for some time. It will not come as a surprise that amongst these is hyper-personalisation of the customer experience, as consumer expectations of the brands they do business with heighten. The future of retention will be delivering orchestrated journeys at every stage of the customer lifecycle – and this is impossible without technology, meaning that data transformation, digital transformation, and ways of working transformation are now inevitable for those brands who wish to stay ahead. An integrated marketing cloud is key in rising to these challenges – and is crucial for brands who have spotted that an integrated marketing strategy is the future.

In this paper, you will discover:

• What a marketing cloud could deliver for your business
• The potential barriers to integrated marketing cloud success
• How to overcome obstacles to enable more valuable customer relationships
• The principles for activating newly integrated marketing clouds to deliver connected customer experience