The modern world is filled with companies competing for our attention. As audiences become increasingly desensitized to this, creating and delivering content that gets people's attention is becoming more and more difficult. Creating and scaling such content is quite a huge task, as technology continues to evolve and add complexity to content operations. The truth is, most businesses aren't equipped to handle such complexity. What you’ll learn:

• What shapes the modern content
• What companies need to fulfill the user expectations
• How to leverage modern content experience