The European creator economy is evolving fast — and it’s more professional, ethical, and complex than ever. For Voices of the Creator Economy 2025, Kolsquare and NewtonX surveyed 783 verified creators across France, Germany, Italy, Spain, the UK, and the Nordics, uncovering how they work, earn, collaborate, and navigate the pressures of digital creation. The findings reveal a community that is deeply committed to authenticity and responsibility, yet still grappling with financial instability, late payments, and creative burnout.