Actionable Audio Advertising uses existing audio ad inventory and uses a voice CTA to enable a simple voice lead interaction via a smart speaker like Alexa. These engagements can be tracked delivering a real time view of campaign performance. This information can be used to inform in flight optimisation strategies which makes existing media spend work harder.

Say It Now have been running actionable audio campaigns since 2020 and have brought their wealth of proprietary data together to deliver this first of its kind benchmarking report. This is to support their customers in planning campaigns to range the types of outcomes they are able to drive towards and educate on best practice and optimisation strategies to maximise VTR and campaign goal outcomes.