As the variety of social data continues to grow, many organisations are looking for cost-effective ways to use this data to get a better understanding and more holistic view of their customer. Social provides a unique channel to learn about your customer, and offers real-time insights like interests, actions, likes and dislikes that can provide invaluable behavioral and predictive data patterns. This white paper offers a brief overview of how organisations can make best use of social data by implementing a framework to integrate social data with other enterprise data to create long-term, profitable customer relationships.