Economic setback caused by inflation was not as obvious in the US as in other Western economies, where inflation persists and GDP growth is stagnant. However, a proportion of the US population is still suffering from the increase in the cost of living, while other demographics, although less affected, are still tightening their belts.

Now, more than ever, consumers and small businesses expect the most value from their financial services, whether it is pay-as-you-go insurance, zero interest credit cards for big ticket items, or the drop in property prices, despite lending interest rates being at their peak since 2007.

This report covers three areas experiencing shifts in consumer demand: travel reward cards, rising interest rates and mortgage demand, and lastly, the SMB banking landscape