Programmatic digital out-of-home (prDOOH) ad spend is on the rise in the UK, with new research from JCDecaux UK showing that investment more than doubled last year. With so many advertising channels available to digital marketers, the challenge is understanding where prDOOH fits in an omnichannel strategy, and how to prove it delivers value. Read on to find out why it can be a real opportunity for large and small brands alike.