Ensuring high levels of email deliverability is the cornerstone of every successful email marketing campaign. This guide will provide you with an essential component of email delivery success, testing. In addition to strengthening your messaging, testing your efforts is extremely important to your email deliverability and ongoing success.

The best email marketers and most effective communicators know they need to update and improve their efforts constantly. So testing your emails, analyzing the results, and updating your campaigns is crucial to short- and long-term marketing success. Read this eBook to learn how to test and optimize your email deliverability practices to ensure consistent inboxing and steady improvement.

In this eBook, you'll learn:

• Key terms related to email testing and metrics
• Email A/B testing best practices
• Which email elements to test (and why)
• How to leverage test data into email optimization efforts
• Best practices for collecting customer data and practicing good email hygiene