The State of Ecommerce 2024: Digital Trends and Strategies for Success
The retail landscape is poised for a shift in the next 1-2 years, with a more optimistic outlook compared to the challenges of 2023. Download to learn more about the 3 key areas to focus on.
- After a slight slump in 2022, the ecommerce sector saw 1.4% growth in the last 12 months, indicating a gradual rebound in online shopping
- The Beauty & Cosmetics and Jewelry & Luxury categories saw the most growth in the last year – 10.5% and 15.8%, respectively
- China, Japan. and South Korea are taking the ecomm world by storm: Temu's website experienced a huge 839% YoY increase in traffic, and Korean Beauty brands grew by +127% YoY on Amazon US
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