What is Squared Online

Squared Online is the product of over 200 hours of workshops with 30 agencies and over 300 professionals to define what marketing leaders need. It’s an online advanced level certificate developed with Google, endorsed by the IPA and delivered by Home Learning College. Crowd sourced by leading employers, enriched by expert guest speakers and taught fully online over 6- months, you’ll graduate with expertise highly valued by brands, agencies and employers.

Who’s it for?

Squared Online is designed for people who are either new to the marketing and advertising industry or are working in the industry and want to develop their expertise and mindset. Current participants range from marketing graduates and account executives to startup founders and company CMO’s.

Welcome to the revolution.

Supported by Leaders

Recognised by Leading Brands, Agencies and Employers

Expert Industry Speakers:

Sir John Hegarty, Founder and Worldwide, Creative Director, BBH

Rory Sutherland, Vice-Chairman, OgilvyOne, and Ogilvy & Mather UK

Cilla Snowball CBE, CEO, AMV BBDO

Richard Eyre, Chairman, IAB

Simon Rogers, Editor, Guardian, Datablog and Datastore

Andy Sandoz, Founder and Creative Partner, Work Club

Syllabus & Modules

Squared online features five sequential modules taught live online over 5 - 6 months. Each week you’ll have one evening class and will need to dedicate 8 hours to the programme.

We combine disciplines in strategy, technology, and management to help you understand an area in a real context. You’ll learn to achieve tasks collaboratively and you’ll always learn by doing.

Squared Online will challenge you to re-think your approach to learning, handling change and becoming part of creative and efficient teams.

Syllabus & Modules

Induction: Welcome to the revolution.

Welcome to the Digital Revolution. We’ll map out your Squared journey together and what the destination(s) might be.

Module One: A Connected World

You’ll be introduced to rapidly developing digital experiences that are present in our daily lives. We’ll develop your understanding of social consumers, ensuring you can recognise how brands might successfully operate in the digital arena, particularly within social media.

Module Two: Think Commercial

The start of your collaborative journey. We guide you in producing winning business ideas that come to life in the digital space, as well as how you might think about their application in a world proliferated by mobile technology

Module Three: Think Like A Brand

You’ll develop your grasp of fully integrated and converged digital campaigns, working towards a strategic understanding of the customer journey and how to be in the right place, addressing the right need, at the right time. We’ll take a particular focus on search, Adwords and display channels.

Module Four: Think Optimised

You’ll get to grips with Google Analytics tools and how they can provide that all important data and insight to user behaviour and beyond. You’ll also think about how you might optimise and continue to evolve your digital presence in a constructive and data driven way.

Module Five: The Ongoing Revolution

We encourage you to think digitally and to place digital at the core of everything you do to aid you in taking your Squared journey and applying it to your Squared life, both professionally and personally. You’ll be thinking about industry trends, change management and the ethics of digital.

Conclusion: We Are Squared

A module crafted by you in collaboration with us – drawing on your reflections of what you’ve learned and how you can continue to apply this in your role as a digital revolutionary.

Learning Experience

Live Online Classes

You’ll have a scheduled online class with your tutor at least once a week. These sessions allow you to cover all course theory and collaborate with your fellow Squares

Expert Speakers

Industry experts share their knowledge and inspire with unique recorded lectures and live hangouts, discussion panels and debates.

Expert tutors, facilitators and support coordinators

Your tutor will deliver your lessons and mark your assignments. They’re the first port of call, guiding day to day activities and acting as your mentor throughout your journey.

Virtual Campus

Your central hub for Squared Online. The Virtual Campus allows for a blend of individual work, team collaboration, discussions, lectures, downloadable material, streamed video and guidance from mentors.

Practical Skills Sessions

These sessions are all about technical, hands on skills. Whether it’s understanding responsive web design or setting up an AdWords campaign, each toolbox will teach you valuable skills.

Hands on Projects

Each project will have a different focus, from understanding how to grow a business to serving clients at an agency. You’ll get experience in group dynamics, organisational change, technology, platforms and strategy. You’ll gain a holistic experience of each project, making your skills easier to apply in the real world.

Assessment Throughout

There is no final exam for Squared Online. Instead, you’ll be continually monitored using real life case studies and peer and tutor assessment. This means you’ll be able to keep track of your progress and results to ensure you gain your certificate.

You, Squared

You’ll Understand the Whole Picture - Technology, Strategy and Execution

To achieve great things in the industry, you don’t just need to understand the technology and the best ways to use it, but to manage teams and execute ideas brilliantly.

Develop the Mindset to Drive the Industry Revolution

We learn through experience, through making mistakes and through trying out ideas, not by being told. You’ll work with others on real projects and gain valuable experiences that you’ll be able to draw on throughout your career.

Hold a Respected Certificate

Developed with Google and endorsed by the IPA, the Squared Online Certificate in Digital Marketing is respected by brands, agencies and employers and will help you to demonstrate that you have the right skills for the digital age.

Be a Part of the Squared Network

More than an educational programme, more than a qualification, we are a network of future digital leaders that you can draw on throughout your career.

Got What It Takes?

Squares are:

• Fully committed; we’re about action, not just talk
• Dynamic, bright, positive and hardworking
• Not afraid to have an opinion and contribute

Squared graduates:

• Achieve the best marketing roles
• Are part of a high calibre network
• Drive the industry revolution

Apply if you are:

• Working in marketing/advertising and want to develop your expertise
• Working in a professional/management role but want to pursue a career in marketing/advertising
• A graduate who wants to earn a fast track into a competitive industry

Qualifying for Squared Online

Squared Online delivers an advanced level certificate. To meet the entrance criteria, you’ll need a first or second class university degree, or either of the following:

• Over 3 years work experience (ideally in marketing/advertising)
• A Level 4+ marketing qualification (e.g. CIM Professional Certificate in Marketing)