UK consumers long since stopped relying exclusively on brands for information about what to buy. As our research shows, almost everyone turns to fellow customers to learn more about a product or service and help them decide whether to buy or walk away.

In our latest Consumer Report, we polled 2,000 UK consumers for their views on reviews, how much they trust them and how they use them when shopping.

What's inside?

• How do people shop?
• What do consumers think of feedback and how do they use it?
• How influential are negative reviews?
• I wish I'd read the reviews - how many customers regret not reading reviews before a purchase?