The Power of Segmentation to Drive Revenue

White Paper

Personalisation can be a scary word, especially the bigger your company gets. But you don’t have to create individualised 1:1 communication for every single prospect or customer that goes in your email or SMS list.

Strategic use of segmentation and dynamic blocks in Klaviyo will make messages appear 1:1 to the reader, without the manual labour of making that a reality on the backend.

In our power of segmentation guide, you’ll learn how to:

  • Segment strategically - segmentation is personalisation, after all.
  • Leverage automations + segmentation to scale (and not burn out).
  • Leverage segmentation to understand the impact of iOS15.
  • Benchmark yourself against others in your industry (and eventually, against your best performing campaigns).

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Below is an excerpt of "The Power of Segmentation to Drive Revenue". To get your free download, and unlimited access to the whole of, simply log in or join free.


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