Personalisation can be a scary word, especially the bigger your company gets. But you don’t have to create individualised 1:1 communication for every single prospect or customer that goes in your email or SMS list.

Strategic use of segmentation and dynamic blocks in Klaviyo will make messages appear 1:1 to the reader, without the manual labour of making that a reality on the backend.

In our power of segmentation guide, you’ll learn how to:

• Segment strategically - segmentation is personalisation, after all.
• Leverage automations + segmentation to scale (and not burn out).
• Leverage segmentation to understand the impact of iOS15.
• Benchmark yourself against others in your industry (and eventually, against your best performing campaigns).