How do you quantify success? In the fast world of marketing, it can seem impossible to provide tangibility to our work. We’re working to change perceptions, add emotional links, and influence how consumers perceive a multitude of brands, but how do you measure something so abstract? In this paper, to improve your brand monitoring, and help prove your efforts for the rest of the year, some of the world’s best analytical experts discuss the metrics that matter most to your business - so you can spend less time monitoring, and more time turning that data into insights.