In this guide, we'll help you gauge where your organisation is on the social intelligence maturity curve, and show you the key considerations for marketers who are evaluating technology for the year ahead

The guide isn’t a long list of platforms, or an attempt to rank them all, because not all vendors do the same thing, and not all buyers have the same requirements. Instead, we’re seeking to help you ask the right questions, in order to identify the technology you need within your organisation. In social intelligence, more so than any other marketing technology, the environment is paramount.