Content is the central tenet of modern marketing - from video, ebooks, or advertising copy - right through to product photography, logos, and briefing documents. But orchestrating content creation at scale, then personalising it, and delivering it to consumers via a huge number of channels and devices, has become increasingly complex.

Digital Asset Management is an established technology that helps organisations do just this - but many marketing leaders underestimate its capability, thinking of it primarily as a file-store. Utilised properly however, a competent DAM system can dramatically reduce costs, improve performance, and deliver better customer experiences, making it more relevant now than ever before.

Whether you’re upgrading, or looking to implement your first DAM platform, this guide will help you explore the true potential of DAM, and identify the opportunities that matter most for your brand. Whether it’s workflow management, reducing the time spent by staff searching for files, or a myriad of other valuable applications, DAM can deliver significant value to your organisation.