Marketing Benchmark Report 2024

White Paper
Marketing Benchmark Report 2024

Your marketing strategy planning for 2024 is probably in full swing, but wait.✋

It’s not a competitive strategy without knowledge of your competitive landscape. 

…which is why Similarweb partnered up with HypeAuditor to bring you the 2024 Marketing Benchmark Report, filled with unique data and insights to fuel and optimize your strategy for next year.

With this guide, learn the trends to follow, the winning marketing channels to invest in, the buyer behaviors to watch out for, and the best KPIs to set across multiple industries, and various business sizes.

Here’s a taster of the insights that *should* be driving your 2024 marketing strategy:

📉 Desktop traffic is down an average of 1.9% year-on-year (YoY) for all industries

💰 Paid marketing saw a YoY increase, contributing to an average of 11.3% of total traffic

📣 Influencer marketing is on the rise, with brand mentions growing 7% YoY

Start marketing smarter and spending smarter in 2024 - Get the report!

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