Marketing Automation Strategy Guide

White Paper
Illustration of many interlocking cogs

Nearly 80% of marketers report they don't feel they are making the most of their marketing automation technology. Often, this is because their strategies need to encompass more than batch-and-blast email. This marketing automation strategy guide gives all the details on how to move toward marketing automation maturity - and get more from your investment in automation.

Download this eBook for your complete step-by-step guide to mastering marketing automation. Learn how to:

  • Develop and launch your marketing automation strategy
  • Segment contacts to improve personalization and engagement
  • Design and implement a lead nurturing program
  • Score leads and accounts to better identify the best opportunities
  • Leverage marketing automation to improve marketing/sales alignment

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Below is an excerpt of "Marketing Automation Strategy Guide". To get your free download, and unlimited access to the whole of, simply log in or join free.


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