Reviews and recommendations from peers are the second most preferred source of information before buying. 63% of buyers read reviews to help them create a shortlist. Collect customer reviews, display them, engage with them too, and you’ll make the shortlist. In fact, if you’re trusted enough, you’ll be the only choice.

The unfiltered feedback you receive from your customers can be used to help pinpoint which business practices are working for consumers, and which are falling short of expectations.

Discover the power of online reviews and how they help to:

• Turn conversations into conversions
• Optimise social media & email campaigns
• Create cost effective PPC ads
• Boost on-site conversions
• Optimise organic SEO performance