As customer journeys continue to span multiple online and offline channels, the goal for any marketer is to deliver a personalized and unified customer experience that fosters long-term loyalty and repeat purchases.

Identity resolution links customer records across multiple databases, allowing you to better understand what your customers are doing, how they're interacting with your brand, and how you can provide them with the optimal experience to match their needs.

Download this guide to learn:

• What ID resolution is
• Different methods of ID resolution
• The benefits of ID resolution
• Obstacles to effective ID resolution
• How a CDP can help you to overcome these obstacles