A Marketer's Guide to Customer Data Platforms
Customer Data Platforms are a hot topic in the world of marketing technology but with so many options out there, it can be confusing when looking for the perfect solution to unify your data from multiple systems.
A Marketer's Guide to Customer Data Platforms will clarify some of these issues, and highlight the many ways a Customer Data Platform (CDP) will integrate and activate your data sources.
Download this eBook to learn:
- The core features of a Customer Data Platform (CDP)
- How a CDP differs from a Data Warehouse, DMP or CRM
- The different approaches to data unification within different CDPs
- How to make strategic use of a Customer Data Platform
- The key questions to ask when considering a CDP
- CDP architecture concepts
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