Social media has introduced a wide array of opportunities for organizations to engage with customers and partners. Marketers have been tasked with capitalizing on these opportunities. But with these opportunities comes risks – like a damaged brand reputation, regulatory violations, privacy issues, intellectual property compromises, social engineering, Astroturfing, phishing, and the list goes on. What is less clear is who is responsible for managing and mitigating the risks tied to social media.

To get optimal value from social media efforts, organizations need to establish controls for the downsides of the technology by first clearly defining which roles within their unique corporate structure should be involved in social media risk management and their specific responsibilities. Organizations then need to give those roles the proper tools, such as policies and technologies, to be successful at identifying, managing, and mitigating social media risks. This report will outline a framework for assigning roles and responsibilities to manage social media risk.