“We can no longer treat analysis as a linear process of solutions…” Given that we reside within a perpetual world where consumer needs and expectations are now so self-driven and subject to so much change, how do we adapt to evolve rather than stagnate?

How do we push forward with our insight capabilities? As our consumers continue to develop so too should the capabilities we have.

In this paper, you will discover:

• Where to start with maintaining momentum with your data and analytics strategy
• The areas impacting an organisation’s ability to navigate through the test and learn cycle, as well as navigating the analytics value chain in an optimal manner
• Merkle’s approach to bringing together the different cycles and chains to drive forward business outcomes from analytics