Organizations face many challenges when creating a network of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local cultures. Creating truly localized Web sites can be a daunting process in which corporate and local marketing teams need to collaborate to provide relevant information to different target audiences. This white paper provides examples of how organizations can use BluePrinting technology to achieve a smooth, global Web operation—and explains how organizations can combine Content Management technology with translation technologies for even greater efficiency.