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Dunkin' Donuts

Dunkin’ Donuts wanted to create a uniquely visual campaign to celebrate its DD Perks members in 2015. The company paired member loyalty data, such as number of free beverages earned or favorite item purchased, with Movable Ink’s image personalization and data visualization capabilities to create a 1-to-1 personalized email experience for every DD Perks member.

The campaign was a hit—delivering a big lift in engagement and program awareness.

Not only did we see strong engagement with our DD Perks members with this email campaign, but also the conversation organically continued into the social space and drove positive sentiment around the DD Perks Rewards® Program as a whole across channels.

- John Schue, Associate Manager, Digital Marketing & Innovation at Dunkin’ Brands

The Humane Society

The Humane Society of the United States wanted to deliver an engaging email experience to its supporters to drive donations. They used a countdown timer to create a sense of urgency around the campaign, and a live Twitter feed to help get the word out. The email campaign brought in the majority of donations and were some of the highest revenue-generating emails of the year.

This was the first year we promoted #GivingTuesday in email, so we weren’t sure what to expect. We had a public goal of $100k and we ended up raising more than $200k, with email driving the majority of that revenue. We’re looking forward to building on this strong foundation with Movable Ink in 2016!

- Heather Gorn, Senior Manager, Online Campaigns at The Humane Society of the United States

Grubhub

With the Grubhub and Seamless brands “Eatcademy Awards” live polling campaign, the company drove significant engagement during the Oscars by asking diners to vote for their picks for Best Picture. To encourage participation, customers who accurately predicted the Best Picture winner received a coupon for 10% off their next Grubhub or Seamless orders. The click-through rate for the email was more than double what Grubhub had experienced year-to-date, and almost five times the CTR for Seamless. The campaign also drove a considerable amount of business for both brands.

The number of responses we received far exceeded our expectations, confirming that this was a great way to tie our brands into a huge cultural moment like the Oscars. We’re thrilled with the results and are looking forward to continuing to drive more innovative campaigns.

Chris O’Brien, Senior Manager, Retention Marketing at Seamless

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House of Fraser

When it comes to Black Friday, House of Fraser knows the importance of promoting in-stock products in its emails, regardless of whether an email is opened minutes, hours, or days after it was sent. The company ensured email content was always fresh by using web-cropping and API data to pull live product information and availability directly from its website into each email at the moment of open. They also included one “Sorry—Sold Out” block to add urgency. By using these contextual email features, House of Fraser increased CTR by 94% and conversions by 38% from Black Friday the previous year.

During Black Friday, we did not want to miss out on conversions by promoting unavailable products. When compared to the campaign sent on the same day the previous year, live content increased click-through rates by 94% and revenue by 23%.

Paulina Mietkiewicz, Email Marketing Manager at House of Fraser

Virgin Holidays

Virgin Holidays promoted its “Holidays Sale” by creatively comparing personalized live weather conditions for the recipient’s location compared to the advertised destination’s using eyecatching animated gifs. The email was updated with current weather at the moment of open—even if it had been in the customer’s inbox for weeks.

The engagement and social feedback we have received from these emails has eclipsed our expectations! It’s refreshing to find a technology that has such a large impact on our business, allows us to maintain control over the creation process, and enables quick turnaround. We have some exciting plans in the pipeline!

Saul Lopes, Strategic Insights and Loyalty Manager at Virgin Holidays