The Impact of Customer Star Ratings and Reviews
This research explores the value of showcasing customer star ratings and reviews in advertising, based on a survey of 1,000 UK consumers.
Looking at the impact of customer star ratings and reviews at the broader level within the customer journey, it shows around three-quarters of UK consumers regarding customer reviews (78%) and star ratings (72%) as either ‘very useful’ or ‘useful’ during the buying decision-making process.
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