Google has recently made the biggest change in their landscape for some time and this represents both an opportunity and a massive challenge for retailers. Google Shopping has long had the biggest % of shopping traffic in most main ecommerce markets and retailers in those countries have been benefiting from significant volumes of free traffic and sales. However, this is coming to an end very soon and by the end of Q2 next year retailers will need to be investing significant budgets to maintain or grow their performance on this channel. Download this whitepaper now to learn how your company can benefit from these changes.