“Content Hub” is a trendy and widely used term in the martech marketplace, mostly because many technology vendors pitch their tools as one. But don’t be fooled into thinking it’s a turn-key solution. The technology enables possibilities by providing a user interface and the Application Programming Interfaces (APIs) to aggregate the silos you need to connect.

While the result is a user interface that consolidates content, data, and digital assets, a successful Content Hub isn’t merely technology; it’s an enterprise practice, an effort which more often than not spans months and is perfected over years.

In this paper, learn how to succeed with a content hub, and how to transform your organisation to enable marketing agility and creative operations.