How Pfizer-BioNTech Took the Marketing Lead in the Vaccine Race
Throughout the pandemic, many pharma players have struggled to keep track of how and where their brands were mentioned, along with their competitors. Especially when it came to false accusations and conspiracy theories linked to vaccines.
In this report, Talkwalker analyze millions of social media conversations, news sites, blogs, and forums over several months, looking at the different COVID-19 vaccines and the overall idea of vaccination as a solution to the pandemic.
Download your copy to find out:
- How Pfizer/BioNTech took the lead in the vaccine race.
- How logistics companies and retailers are vital cogs in the vaccine engine.
- How COVID-19 catalyzed the transformation of the pharma industry.
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