How Marketers Are Approaching the TV Ad Renaissance
It’s been many years now since the first obituaries were written for television advertising.
It seems they were premature. While budgets have undoubtedly become more digitally-focused, so too has TV, which is experiencing its renaissance through the rise of Connected TV.
TV, in fact, could more accurately be described as having been in transition, rather than decline. But what exactly is CTV?
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