In the past, marketers have used marketing automation to streamline lead generation and manage their funnel. However, as consumer behaviors have changed, so have their expectations. Marketing success now hinges on going beyond the lead to grow your business through great automated experiences that improve engagement across each stage of the buyer journey. From initial awareness to generating demand to in-product messaging, brand advocacy, and beyond, growth marketing is the future of business success!

Download this eBook to learn how to turn;

• One-Time Buyers to Lifelong Customer Affinity
• The Current State of Digital Marketing to More Modern Approaches
• Funnel Marketing to Lifecycle Marketing
• Customer Grouping to Dynamic Behavioral Segmentation
• Lead Nurturing to Experience Nurturing