2022 and 2023 have been turbulent years marred with war, inflation, and economic downturns. As we wrap up 2023, the cost of living crisis is biting, and a recession may be on the horizon, impacting the ecommerce bubble.

In this report, Similarweb experts have analyzed the data behind the much-publicized digital economy downturn. By observing the behavior of millions of digital consumers as they navigate websites and mobile apps, we can identify the major drivers of consumer demand, the size of digital industries, and pockets of opportunity for growth.

Download your copy of this report with actionable insights such as:

• The Lipstick Effect fuels growth in the Beauty industry (+9%) as consumers replace significant expenses with affordable luxury items
• Overall traffic to Home & Garden retailers is down, yet demand for DIY tools has doubled on Amazon
• 60% of online searches for apparel have a transactional search intent (likely to lead to a purchase)