Generating and Nurturing Leads to Create Demand

White Paper
Marketing Operations - Lead Generation and Nurturing

Creating demand in a digital world requires a combination of effective strategies to generate and nurture leads, with the goal of converting them to customers. It’s common knowledge that both lead generation and lead nurturing are huge priorities for the success of a sales cycle in any organization. Marketers know the importance of producing leads and getting them in the pipeline, but what steps can they take to improve processes to achieve First-Person Marketing and make the most of their efforts?

There are so many tools in a marketer’s arsenal that allow them to connect with the right prospects and build strong connections to create demand and turn those leads into conversions. This report aims to help marketers compare tactics and strategies for creating demand with their best-in-class performing peers to maximize their efforts. So, what does a lead generation and nurturing strategy for best-in-class demand creation look like?

To help you answer this question, Adestra in partnership with Ascend2 fielded the Generating and Nurturing Leads to Create Demand Survey. This report exclusively represents the opinions of the top 134 marketing influencers responding to the survey who described the success of their demand creation strategy as “very successful, or best-in-class,” when compared to the competition. We thank them for sharing their valuable insights with us and you, their fellow marketers.

Whatever your challenges, strengths and priorities may be, this report will help guide you toward your own demand creation success.

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