According to McKinsey, 55% of online shoppers look for reviews and 74% browse social media posts. Engaging online shoppers and building relationships then, has become key to make your fashion brand successful. 

In this iAdvize white paper, we discuss the importance of personalisation and the necessity for brands to enhance the global customer experience. Find out why conversational marketing is now a key differentiator for fashion brands to stand out from the crowd.

Key takeaways include:

• 82% of shoppers are more likely to do business if the experience involved is personalised
• 20/24 average hours of availability for instantaneous tips from independent experts on the IKKS website
• 31.5% of visitors repurchase within 30 days on the Kooples website after a conversation with an independent expert