Experimenting with your Referral Programme

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A/B testing is the secret to referral success. This practical guide distils Mention Me's learnings from A/B testing 450+ referral programmes into 7 easy-to-implement experiments. Designed to get you thinking creatively about your own refer-a-friend tests, it includes advice on:

  • How to encourage your customers to share
  • Different reward incentives to test
  • Using social proof in your experiments
  • Testing throughout the full funnel.

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