Data Privacy & Marketing: Strike a Balance for Maximum Effectiveness
Data privacy is a hot topic. Companies are increasingly aware of the risks associated with collecting and storing customer data.
84% of customers will actively abandon an online purchase if their data is sent over an insecure connection.
At the same time, customers don’t want to give their data to companies that won't provide a personalized experience tailored to their needs. So marketers must find new, more efficient ways to engage with them and engender trust in their brand
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